Questions, answered plainly.

Roundly Co is a London-based hospitality house offering four core services: sales consultancy for hospitality brands, a travel desk for hotel accommodation sourcing, the Hotel Select program for premium London hotels, and full hotel representation for brands looking to grow their UK and international presence. We also offer a suite of AI-powered digital services through our AI Studio.

We send a pre-agreed offer plan tailored to you, which includes the tasks and activities we will carry out on your behalf. There is a fixed fee of £250 + VAT for a 1-day engagement (8 hours) as the base applied rate, excluding any commissions payable. Project-based and retainer arrangements are also available.

We are not resellers. However, we would be happy to add select brands to our portfolio of managed services on a commission basis, should we feel that the brand or product complements our company's vision of handpicked and bespoke service offering.

Our Travel Desk specialises in inbound luxury and premium brand accommodation to London and the UK in key locations. We work with an extensive network of preferred hotel partners and negotiate corporate and discounted rates with inclusions that are not available when booking directly. The service is complimentary to the traveller — there is no fee for our accommodation sourcing service.

Our Travel Desk focuses on sourcing local corporate and discounted rates with benefits for businesses and individual travellers, which would otherwise be unavailable to book directly. We work with our preferred hotel partners to secure rates inclusive of breakfast, Wi-Fi, room upgrades, early check-in/out, and F&B discounts.

Our primary focus is inbound luxury and premium accommodation in London and the UK. However, should an opportunity arise and we feel we can genuinely serve your needs, we are happy to extend our service abroad on a case-by-case basis.

The Hotel Select program gives premium and small luxury London hotels access to our network of corporate, MICE, and leisure buyers. We represent your property, develop key accounts, and work to drive qualified bookings from segments that may be difficult to access independently. Contact us to discuss how the program could work for your property.

We act as an extension of your sales team in the UK and international markets. This includes key account management, trade and media engagement, brand awareness, market entry in new territories, and regular performance reporting — on either a commission or retainer basis, depending on your needs.

AI Studio is an additional service layer built on top of our hospitality expertise. It brings eleven premium digital services — from web design and SEO to AI assistants and business automation — to clients in any industry. It's the same standard of care and attention, applied to digital. The two offerings are independent, so you can engage one, the other, or both.

The 30-day free trial lets you test any AI Studio service with no upfront commitment and no credit card required. You tell us your brief, we scope the trial together, you review the results, and then decide whether to continue. It's designed to let the quality of the work speak for itself.

Search has fundamentally changed. Traditional SEO focuses on Google rankings. Answer Engine Optimisation (AEO) ensures your brand appears in AI assistant responses (ChatGPT, Perplexity). Generative Engine Optimisation (GEO) targets AI-generated results more broadly. AI Overviews (AIO) specifically addresses Google's AI summary boxes. We cover all four so your brand is visible wherever your audience is searching.